Open to full-time roles & freelance projects · UK (GMT/BST) · Full right to work in the UK
Product Designer with 7+ years shipping at BAFTA, Carbon and Writesea. I design the product, then build it with Claude Code. Character Guess is live, and I built it that way.
Hiring? Let’s talk(opens your email app)I reply within 24 hours.
Shipped at
Selected work
Four case studies in depth, from a game I built with AI to a bank serving 3M+ people.
Featured case study
Consumer · Game · Designed & built with AI
Co-founder · 2025–now
A family game night turned into a live multiplayer quiz game. I designed it end to end and built the front end with Claude Code.
Fintech · Product Design
Carbon MFB · 2023
End-to-end redesign of Carbon MFB’s loan product. Loan applications rose 20%, beating the 15% target, while drop-offs and non-performing loans each fell 10%.
Sustainability · Product Design
BAFTA (contract) · 2024–2025
Rebuilt BAFTA albert’s carbon toolkit for UK film and TV around the people who hold the data. Productions starting their footprint in pre-production rose from 30% to 55%, and WCAG 2.2 AA criteria passed from 60% to 85%.
Fintech · UX Design
Freelance for Africhange Ltd · 2022
Redesigned how the diaspora sends money from North America to Africa. A wallet system cut transfers from about 2 hours to about a minute, with faster onboarding and four ways to send.
SBSC (consulting agency) · 2021
Web3 · Product Design
Web + mobile crypto wallet for first-timers
AI practice
The gap between a mock-up and a shipped feature is where products lose their shape. I close it by building what I design.
1Design
I start with users, not tools. AI speeds up synthesis and lets me explore more directions, but the judgement calls stay human.
2Build
I turn designs into working React and Tailwind prototypes with Claude Code, so ideas get tested in the browser, not just on a canvas.
3Ship
Tokenised components engineers can adopt, checked for contrast, keyboard access and reduced motion before anyone asks.
Proof of practice
This portfolio was redesigned and coded with Claude Code.
Same workflow I bring to product teams: a clear brief, a design system, and code that is reviewed, accessible and shipped.
Experience
Aug 2025 — Present
Remote, UK
Co-founded a live multiplayer quiz game and lead product design end to end, from research and the design system to every screen. I build the front end with Claude Code, working with a backend engineer and a product manager. 100+ beta players by word of mouth, 3,000+ questions across 6 categories and 3 languages.
Oct 2024 — Sep 2026
Remote
Designed end-to-end flows for an AI-powered writing and publishing platform, from onboarding to content creation. Launched a template builder that shortened time to market and cut support workload by 0.5 FTE, and designed admin modules for universities and resellers. Ran usability tests and contributed to the design system.
Jul 2024 — Aug 2025
London, UK
Led UX for albert, BAFTA’s sustainability platform for the UK media industry, from discovery through delivery. Ran research with productions and broadcasters and redesigned the carbon toolkit for every role, raising the WCAG 2.2 AA pass rate from 60% to 85%, satisfaction from 3.3 to 4.3 out of 5, and productions starting in pre-production from 30% to 55%.
Nov 2022 — Mar 2024
Remote
Designed and launched mobile financial products across iOS and Android. Led end-to-end redesign of savings and BNPL journeys, increasing engagement by 40%. Maintained and extended a scalable design system across multiple product lines, and presented design strategy to senior leadership.
Mar 2022 — Nov 2022
Remote
Conducted qualitative and quantitative research to inform product decisions. Developed information architecture models, optimised onboarding workflows, and delivered design iterations that improved user retention by 25%.
Jul 2021 — Mar 2022
Lagos, Nigeria
Designed B2C and B2B2C SaaS applications with a strong focus on usability and accessibility. Created mobile-first, platform-specific experiences and worked closely with developers to ensure implementation aligned with design intent.
Oct 2020 — Jun 2021
Lagos, Nigeria
Designed products for NIBSS (Nigeria Inter-Bank Settlement System) used internally by every bank in Nigeria, under NDA. Also designed client products including NippyBoxes, a logistics marketplace, and Coinbycedar, a crypto wallet, running usability tests and iterating on the results.
Dec 2019 — Sep 2020
Lagos, Nigeria
Designed loyalty and rewards experiences for 400+ merchants, from fuel stations to coffee brands, serving 200K+ customers. Shaped how businesses issue rewards and how customers earn and redeem them across web and mobile.
Jun 2019 — Dec 2019
Lagos, Nigeria
Where it started: designing and building a platform to take vocational education digital. Worked across design and front-end code for 40+ teachers and 10,000+ learners.
Earlier: Carbon MFB, Softcom, SBSC, ThankYouCash, Traindemy
Kind words
Emeka was a great Design Leader to work with:
He led the successful introduction of a design system into Carbon
He championed UI & UX improvements that energised our users while mentoring & developing a great design org
For these & his strong design research skills - I'd work with him in the future!
“Chukwuemeka is thorough and has his critical thinking cap on at all times. While working with him, he sees through the immediate scope of work. He identifies dependencies, edge cases, potential failure points which makes him an exceptional UX designer.”
“Chukwuemeka is an exceptional designer, his UX skills and the ability to approach user problems from a different perspective was invaluable to our team. He's not afraid to push people to reach their full potential. He has an impressive ability to motivate and inspire the team while consistently setting high standards for us all. Working with him was an absolute delight.”
“Thrilled to celebrate the exceptional talent of Chukwuemeka, whom I had the pleasure of working with at Softcom. His innovative design approach, keen eye for detail, and unwavering commitment significantly contributed to the success of our products. Emeka consistently demonstrated a rare blend of creativity and strategic thinking, making a lasting impact on our team.”
“Emeka’s UI skill is remarkable. He’s fully committed to getting the job done and he collaborates quite well with other designers.”
About
I’m Chukwuemeka, a product designer who grew up in Nigeria and now lives in the UK. I’ve spent 7+ years designing digital products at places like BAFTA, Carbon MFB and Writesea, and today I’m co-founder of Character Guess, a game I designed and built with AI.
I work across the whole lifecycle: sitting with users to find what’s actually broken, shaping the system, and now building it myself with AI so engineers get something real, not three rounds of back-and-forth.
If the design is beautiful but confusing, it’s not done yet.
Football
I watch matches with a notebook. Formations, pressing triggers, half-time adjustments: systems thinking with better aesthetics.
Food
Nigerian cuisine is my baseline: egusi, jollof, ofe onugbu. I cook from memory, not recipes, and I still get requests.
Mentoring
For years I mentored designers through the HNG Internship, and today I mentor on ADPList, helping junior designers, especially those from non-traditional backgrounds, break into the industry.
Writing
Practical pieces from the work: what I’ve learned, what I got wrong, and what I’d do differently.
Research6 min read
What albert and Writesea taught me: the person with the login is rarely the person with the details. Design for both.
Design6 min read
The 8pt grid isn’t a constraint, it’s a cheat code. Here’s how I use it to build interfaces that feel effortlessly precise.
Accessibility7 min read
Accessibility is not a feature. It’s a baseline. Five practical things you can bring to your next design review.
AI & Design6 min read
AI is already embedded in the products we design. Understanding it changes how you make decisions, not just how fast you make them.
Figma6 min read
Auto Layout didn’t come from nowhere. Understanding its CSS roots makes you dramatically better at using it, and at talking to engineers.
Process6 min read
Most designers don’t have a prioritisation problem. They have a clarity problem. Here’s the framework that fixed mine.
4 more on accessibility, AI, Figma and process.
07 / Contact
Hiring for a product design role, or need a freelance designer for a new product, a design system or an AI-built prototype? I’d love to hear about it, and I reply within 24 hours.
